Looking to grow your facebook fan base & give back to your community? Instead of throwing your money at traditional advertising, use it to do some good & get guaranteed results. Here's how it works.
1. Find a local charity that has a large & active facebook following. Contact & tell them that you'd like to create a fundraising campaign that gives their non-profit a $1 for every new facebook like your shop gets during the campaign month. If they're excited about this opportunity proceed to work with them.
We chose Almost Home Animal Rescue
2. Create a custom facebook welcome page that lets your future fans know if they like your page, a dollar will be donated to the featured charity. We set a lofty goal of getting 2,000 new fans to let people knew we were serious about raising cash for this great cause.
Here's an example of our page. Once a new fan clicked the like button the second 'thank you' image appeared. Your welcome pages don't have to be this fancy, but it's important to communicate to your future fans that they're helping raise money for a great cause just by clicking like.
3. Spread the word at your shop by creating flyers & including them in all your customer's purchases.
In addition to donating money, we also collected supplies for Almost Home.
4. As the month went on we promoted our campaign in our emails & on facebook.
In addition to our facebook posts, Almost Home also help spread the word to their fans on their page.
After the month was over we gained 613 new facebook fans, collected lots of pet supplies & helped out a great non-profit.
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